2B DESIGN STUDIO
Service: Brand Identity Design
Location: Lutterworth, Leicestershire
Year: 2024With over 15 years of experience, the client decided to create their own freelance design studio that would deliver a comprehensive range of joinery and interior design services. The client had built a name for themselves by designing and installing high quality contemporary spaces, however they quickly realised that they needed to establish themselves within the market as a creditable brand.
After thorough investigation into 2B’s competition, we found that their rivals were leaning towards classical ornate styles and we could disrupt the market with a slick modern approach. During the research phase, we outlined a creative direction based on the shapes and angles of floor plan drawings. This idea was exaggerated by joining both elements together which makes the logo feel more architectural.
“I hired Liam to create a brand identity for my new business venture. From taking the design brief through to the final outcome Liam exercised professionalism, creativity, and understanding of the business market through an abundance of research. He took into account my vision whilst contributing valuable suggestions and construction feedback which resulted in a fresh, concise, and informative logo.”
— Toby M. | 2B Owner