REBECCA JONES PODIATRY

After 10 years of working at a local surgery, the client decided to start their own medical practice specialising in foot and lower limb healthcare. However, they needed to establish themselves as a creditable business as their original branding was inconsistent and lacked professionalism. 

I guided the client through a variety of questions in order to gain a deeper understanding of their business and goals for the future. After our initial discussion, we knew that it was important to create an sophisticated brand identity that reflects the clients expertise and would appeal to a female audience. I designed each letter of the logo individually to create a bespoke wordmark that feels elegant and trustworthy. We wanted the colour palette to feel reassuring, so we applied colours that are associated to medicine and cleanliness.